DreamWorld Studios Media Blog

"Let It Shine" for Honda Insight - TV Commercial & Making Of

Tue, 14 Apr 2009 01:19:58 0000

The History of The Internet - Made Simple

Mon, 6 Apr 2009 15:28:45 0000

Scientists Say Workplace Social Networking Increases Productivity!

Thu, 2 Apr 2009 14:03:36 0000

Can you believe that using social networking sites at work can increase your workplace productivity? A new study just published by Australian scientists found that taking time to visit websites of personal interest, including news sites and YouTube, provided workers a mental break that ultimately increased their ability to concentrate and was correlated with a 9% increase in total productivity.

Via: RedWriteWeb

Social Media Marketing: "Fish Where The Fish Are" by Jeremiah Owyang

Tue, 24 Mar 2009 19:22:50 0000

Social Media Marketing

View more presentations from jeremiah_owyang.

Twitter? What is it really all about?

Sat, 21 Mar 2009 02:30:35 0000

Great video from the people at The Current!

50% of Marketers Increase Spending on Social Media.

Mon, 16 Mar 2009 11:33:16 0000

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear of an industry reporting an increase in spending on anything, much less on something as new as social media. Yet that's exactly what's occurring. According to a new Forrester Research survey of 145 global interactive marketers in both B2B and B2C companies with more than 250 employees, the use of social media as a marketing tool is on the rise. What's more, Forrester reports that over 50% of marketers said they will be increasing their spending on social media marketing in the coming months.

Part of the reason for this increased spending is thanks to the low cost of social media tools. Compared with larger expenditures like that of advertising for example, social media requires much less investment. In fact, three-quarters of those surveyed who knew their budgets said they allowed for $100,000 or less for social media tools over a 12-month period.

Read the rest of the article here!

Would You Like to See What Web 4.0 Might Look Like?

Fri, 6 Mar 2009 15:55:03 0000

The Average Teens Spend 31 Hours a Week Online

Tue, 10 Feb 2009 22:15:30 0000

They spend some three and a half hours communicating with friends on MSN, and around two hours on YouTube and in chat rooms.

Just over an hour is devoted to looking up cosmetic surgery procedures such as how to enlarge breasts and get collagen implants, an hour and a half is spent on family planning and pregnancy websites and one hour 35 minutes is spent investigating diets and weight loss.

One in four teenagers of the 1,000 polled said they regularly spoke to strangers online but thought it harmless.

One in three admitted trying to hide what they were looking at if a parent entered the room.

But children also use the internet to help them with homework, with at least three hours a week spent searching for such information.

The research was conducted by www.cybersentinel.co.uk, which provides software solutions allowing parents to block access to certain sites.

Spokesman Ellie Puddle said: "The alarming thing is the survey shows teenagers are obviously exploring all sorts of topics as a result of modern-day pressures.

"Talking to friends on social networking websites can be completely risk-free, good fun. But there is also the danger of online predators.

"Teenagers and parents need to realize the dangers of talking to strangers online but parents must not overreact by denying access to the internet. The internet is a fantastic resource for learning and development." Via: The Telegraph