Congratulations to Tom Berglund!


Blue II Bluetooth™ Wireless Speaker

Congratulations to Tom Berglund!

On behalf of Dream World Studios and we are happy to announce that Tom Berglund is our ultimate giveaway contest winner!

Thank you to Tom and everyone else who entered our ultimate giveaway contest. We expect Tom to try it out on his hard hat and will hopefully let’s us know how it preforms.

If you still want to pick up a Blue II wireless speaker for yourself, check out for more information!

Tom, please contact us with all your contact information so that we can get this sent off to you right away!

10 Principles of “Good Design” according to Dieter Rams


Dieter Rams - German Industrial Designer

Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. [Wikipedia]

Design is an integral piece of everything we do and how we interact with the world around us. From the chair you are sitting in, to the roll of toilet paper in the bathroom. It’s easy to forget that everything is designed.

Dieter Rams is an incredible industrial designer, he is able to take a cluttered, over-thought object and reduce it down to it’s purpose and make it easy, fun and beautiful.

Here are Dieter Rams 10 Principles of Good Design:

  1. Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
  2. Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
  3. Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
  4. Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
  5. Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
  6. Is honest – It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  7. Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  8. Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
  9. Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
  10. Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Ultimate Giveaway! Blue II Wireless Speaker


Win a Blue II Wireless Speaker ($99 value) by LIKING this post and adding a COMMENT below on why you would want one.

Enter by Friday, October 12th 2012, the winner will be announced Monday, October 15th 2012.

For more information about the Blue II Wireless Speaker & accessories visit

No purchase necessary. Must be 18+ years old to win. United States only.

Times they are a changing…

New Green Screen image

I think there’s a song out there that goes a little something like, “Times they are a changin.” That’s the mantra here at DreamWorld Studios. Our little company is in the midst of really exciting times. If you’ve ever visited our humble abode, you’re well aware that we utilize our space to the max. Our tiny studio houses our audio booth and sometimes acts as a storage room.

Heck, ask former intern and current editor Joel Faatz. While Joel was an intern here we were out of room. We had no desk, no closet, no hallway space for him to call his own.

Audio Engineer in action

Joel was forced to call the studio his “work space.” Never mind the computer he had was nothing more than a pentium that someone placed a “Vista” sticker on to give the impression Joel had the latest and greatest computer. (Vista, ha, we had him fooled. We have since upgraded this computer.) I digress. In the next few weeks, DreamWorld Studios will be transformed. We’ve acquired the office space next to us and we are in the middle of building out a state of the art production studio. With a giant green screen, a green room, changing rooms and a kitchen, this studio will be a state of the art facility that will be available to all for the most competitive price in the Twin Cities. You’re going to be impressed.

Old Server Area image

That’s not all though. Currently visitors at DreamWorld Studios are greeted by, well nothing really. There’s a wall right when you walk in. That wall will remain but visitors will soon relax in a lounge that will rival any Delta Sky Club.

During tours of our current facility, I often point out our servers, our SAN, etc. To be honest, the technology is impressive but the room is a mess. Our SAN sits next to our server that sits on the floor. Right across from the server is our pizza oven that sits below a sprinkler head. Let’s just say I hold my breath every time someone cooks their Tombstone or Jacks pizza. We’re completely renovating our server room. In the next month or so, our server room is going to be completely renovated. I can’t give you too many details but let’s just say YouTube’s server room will have nothing on our server room. (Maybe a slight exaggeration but we’re still really pumped up.)

Old Conference Room image

Lastly, you might not think a conference room is anything to brag up. I beg to differ. The DWS conference room is getting an extreme makeover that rivals anything Ty Pennigton could create. Well maybe not that extreme but we’re all grateful for the revamped conference room.

Need a reason to leave the office? Feeling lonely and just want to chat? In the neighborhood and just want to stop by? Come on over and see the progress. See why, “The future’s so bright, I gotta wear shades.” If I’m not mistaken, I think that’s a song as well.


Visit to buy and find out more information.

Blue II Bluetooth™ Wireless Speaker:

This evolution of acoustics combines the powerful bass created by vibration resonance through any solid surface, such as a table or glass, along with the clear, high tones offered by the advanced tweeter. This creates a sensational, 360 degree Omni directional listening experience for your entire environment. Blue II works with any Bluetooth device or connects with a 3.5mm audio cable to your laptop, iPad™, cell phone, MP3 player, etc…


  • Rechargeable Lithium-ion Battery
  • Charges w/USB
  • iPad/iPhone / Android / Windows
  • Connection – Aux
  • 360º Listening
  • 10 Watt
  • Size: H 2.75″ x W 3″
  • Portability: Sound changes with the surface.

DRTV/Branding Spot Gender Confusion


You see it often.  A spot that doesn’t know what it is.
Am I a Direct Response Spot?
Am I a Branding Spot?
I have a phone number on me, which makes me think DR, but it’s so small – it’s the same type size as the disclaimer below it. I’m so confused! Who am I??? What am I???
The easiest way to determine whether a spot is for branding or for response to is by asking, what is the goal?
If you want people to remember me – I’m a branding commercial.
If you want people to call me (or visit) – I’m a DRTV commercial.

Watch Out Film! Video is About to Shove You Off a Cliff!


Once there was a time when film was film and video was video, and everyone was happy.  The general acceptance was: film was awesome, so it got to hang out with movie stars. Video, on the other hand, was the opposite of awesome, so it spent most of its time with men in ugly suits – usually either recording them doing news reports or video taping used car commercials.

This was the arrangement between film and video for many years, and the two coexisted happily.

Then video turned digital and soon after decided it wanted to become more like film.

Like a creepy, obsessed stalker, video wanted the same haircut as film, wear the same clothes, steal the film’s boyfriend, and of course eventually kill film off.

Analogy taken too far?

Perhaps not.

In a dizzyingly fast span of time, digital video has quickly evolved from being film’s sad, nerdy friend to becoming the vengeful friend whose about to push film off a cliff and assume its identity.

On the high end of the spectrum (Red Epic, Arri Alexa), the quality is so close to film calling it “video” doesn’t even sound right anymore. Many have taken to calling it “digital cinema.”

And even on the low end of the spectrum, with DSLR video a person can take a sub 1k camera like a Canon Rebel t3i and capture beautiful shallow depth of field footage just like traditional 35mm film cameras.

Well, maybe not “just like.” There are many who argue no matter how good video has gotten, it still can’t touch film in regards to such important features such as color reproduction and dynamic range, which I’d agree with – for the moment.

In less than two decades video has evolved from standard definition analog to digital high definition to 35mm 5k digital cinema and is now even ramping beyond that into completely new territories of incredible resolution and capabilities. As fast as video is evolving, if I were film I’d avoid taking any scenic cliff-side walks with it anytime soon.



Changes are coming to DreamWorld.
We’d tell you more, but would rather tease you with some blurry images…