Video is more than a trend

It’s the best way to familiarizes potential customers with your brand in a lasting, meaningful way.

The growth of online video viewing is real. While it may seem expensive / time consuming (compared to slapping a few lines of text together for AdWords) the benefits of video are vast. Here are a few practical, realistic ways video can help your business. And no, it doesn’t involve going viral.

Revitalize your landing page

Sometimes even the most cleverly written copy is not enough to capture the attention of some visitors. For the visitors that have a short attention span or can’t seem to make a purchasing decision video is a powerful way of reaching them.

According to, using video on landing pages can increase conversion by 80%. On top of that it’s 64% more likely that a purchase will be made after viewing a single product video.

By using a video that’s relevant, informative, and concise you can really drive your point home. Your landing page should be the one-stop-shop for product info. With video you can get the important stuff out right away through a medium that visitors actually pay attention to.

Let your email campaigns stand out

You’ve sent out your brand new eBlast filled with catered content to drive sales, only to find out nobody is clicking through. Maybe your product is more visual. Maybe you think telling them about your product personally while showing them how it works is the only way for them to understand the benefits.

Don’t be afraid to try something different. That stats have your back.

When adding video to an eBlast both GetResponse and Implix Email Marketing Trends report around a 96% increase in click-through rates. Press releases also benefit with video being 970% more likely to be viewed than text-only content, according to PR Newswire.

Making a video for every eBlast just isn’t practical, but sometimes you have a product that the world needs to know about. Why not invest in proper marketing?

Bring personality to your brand

It’s easy to get caught up in looking for the immediate payoff from your marketing efforts. Building awareness to and confidence in your brand, product, or service is just as important. Video is the quickest way for newcomers to get a feel for your company’s personality.

Using video inherently gives visitors a reason to stay on your page longer. Use this time to build trust (by introducing your employees) or get them intrigued about your company (by letting them hear the enthusiasm in your voice). This process is a little more open ended since it’s a chance for you to be creative. Consulting with a production house can help you focus your vision.

Even if visitors don’t make a purchase/inquiry this time, the next time they see your name pop up in a search engine you’ll instantly stand out. Stay at the top of their mind while they’re shopping around.

For large and small businesses alike, video marketing is a powerful tool that can drive sales and bring out your personality.